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Local Marketing in an Online Age

What is Local Marketing?

Local marketing means running a small business means you’ll generally be seeking customers that are mostly local. To be successful you have to employ local marketing methods to attract clientele for your business; simply and effectively. Local internet marketing may be the one most important strategy you need to actually reach your potential clients and build that loyal following, to not only survive, but thrive. After all we live in a very internet savvy society.

The internet is the biggest tool that people rely on heavily nowadays for researching information or for purchasing products. Local marketing online is a powerful instrument to help any entrepreneur to encourage your prospect base to choose the services or products that you have to offer over those of your competition. The internet offers a way of tapping in to a large audience that can instantly discover who you are.

Local Marketing – Where to Begin

Local marketing via the internet begins by establishing your own website or blog. For those …

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Using Social Media for Business

"Social media is now a crucial part of any successful businesses marketing plan. It offers us a platform to interact with existing and potential customers and can often provide us with feedback and new ideas. If you aren’t already using this powerful and cost effective marketing tool to its full potential, maybe these facts will give you a push.

Integrating your business website with Facebook has never been easier and the benefits speak for themselves, with 50% of Facebook users checking their profile every day. 23% do this 5 times or more! Think of these log-ins as opportunities to expose your followers to your brand through creative content and interaction.

Social media isn’t just used for connecting with existing customers, it’s also a great tool for acquisition. With 54% of marketers gaining a new customer through Facebook this year alone, businesses should be looking to join this trend.

Facebook often comes out on top in the world of social media, however Twitter should by no means be overlooked! With 36% of businesses gaining …

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Social Media: Cost & Rewards

social media

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Kirsi and Winwin Testing

just testing sites  

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Blog Marketing Strategy

Blog Marketing Strategy – The Key To Long Term Customers

One of the best ways to connect with your customers and build long-term relationships is through a blog marketing strategy. With the competition heating up on the Internet, it’s critical for you to stand out from the rest with the proper marketing strategy.

A blog allows you to provide news and information to both your existing customers and potential customers while taking advantage of the latest social media trends and web technologies. Instead of simply sending sales messages through e-mail, blogging will allow you to give your readership useful information in your niche.

Blog Marketing Strategy – Making Your Content

What exactly should you write about? Remember that your main blog marketing strategy is to keep your readers informed so they keep coming back to your website and always think of you first when they’re considering making a purchase in your market. To this end, you should include resource lists and plenty …

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7 Tips for Using Social Media in Your Business

If you are one of the few businesses taking the web 2.0 plunge, you know that using social media can be a daunting task. But like any other marketing task you are facing, with the right techniques and advice, you will be on your way to social media marketing success.
Here are 7 tips on using social media for your business:

Exhibit Your Company

Most businesses commit a mistake by overdoing social media. They think that it is something that should be done in a huge almost explosive way. The truth is social media is just, yes, a medium by which you can showcase what your company does. The most famous video by Blendtec is a concrete example of using social media to exhibit what your company does. Don’t overdo social media by doing things that is not really an image of your business. Just be you!

Content Is King, ALWAYS!

You have a website to grow an online presence. But the problem is you are not getting …

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SEO Marketing – Key To Long Term Traffic

What is SEO Marketing?

If you’re just starting out with Internet marketing and creating businesses online, you may have been told that SEO marketing simply takes too long to bring results. Many marketing consultants in the Internet marketing world recommend that you focus on pay per click advertising and other types of paid marketing campaigns in order to bring traffic to your website. While there’s nothing wrong with using paid traffic methods if you have the budget, you would be making a big mistake if you ignore the long-term potential of marketing with search engine optimization.

Why SEO Marketing Must Be Part Of Your Strategy

The first and most obvious benefit of seo marketing is that it will bring you free traffic for a long time to come. Now, technically this kind of marketing may not be free because you will have to put in some work and effort over a sustained period in order to achieve optimum search engine rankings. In addition, you may choose …

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The Best of Social Media

social media marketing

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Social Media Blog – Stand Out From the Rest

Starting a social media blog is a great way to build authority in the industry and share your knowledge with the world. Blogs can boost your influence in the subject domain and people will view you as an expert.Customers would usually want to find out more about a product or service and they can find what they need to know with the good use of a blog. Your blog can be the heart and soul of your company, the reason why people would want to conduct business with you.

Social Media Blog – Getting Started

Getting your new social media blog the readership it deserves can be a real challenge. You may be confident that your blog is one of the best in its niche, but unless you use the right strategies, the rest of the world may never even know your blog exists.

There are two very important ways to make yoursocial media blog stand out and help viewers who need the information …

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Strategic Planning In 10 Easy Steps

Strategic planning aims to eliminate costly mistakes that could imperil your business organization. A well-conceived strategic plan can help your company through the following ways:

* It lets you apply resources where they are needed

* It establishes practices that have worked well in the past

* It allows you to maximize benefits from the investments

* It allows you to realistically assess if a result can be achieved within the timeframe specified and with the resources that need to be allocated

* It reveals internal and external forces and business drivers that may affect the organization’s customers, products, and, ultimately, its business practices

* It links the stated goals with the actions the company has to take in order to achieve those goals.

Following is a simple framework that will allow you to quickly and easily create your company’s strategic plan.

1. Lay the foundation.

* Define the plan’s scope.

* Identify plan outcomes, goals, and objectives.

* Determine the timeframe for developing the plan.

* Identify key participants in developing the plan.

* Map advocacy for the plan.

* …

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