Without an effective marketing strategy for your small or medium sized enterprise, chances of success are virtually nil. The harsh reality is that we live in a fiercely competitive world where the survival of any business often hinges on a carefully thought out marketing plan and strategy. Not too long ago it was easy to get by as long as you had an idea of where to place effective advertising and get the customers trooping in. This is no longer the case because the World Wide Web has triggered many changes and consumers are now being so bombarded by advertising that the natural tendency now is to ignore most of them. This means that advertisements that used to be so effective not too long ago now hardly yield a response.
What all this means is that without a carefully thought out effective marketing strategy, your business will simply not survive.
So how do you go about creating a winning marketing strategy for your business in such a difficult environment? What important steps must you take to ensure that you create a …Read More