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Archive for ‘Social Media Marketing’


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What Is Dark Social? [FAQs]

blog.hubspot.com

"The last time you wanted to send your coworker a hilarious article, how did you do it? Tweet at them? Post it on their Facebook wall? Probably not … their cube is literally two feet away from yours. I'd venture a guess you IMed or emailed it to them — or maybe even asked them to walk over to your screen." http://blog.hubspot.com/marketing/what-is-dark-social-faq-ht

 

 

 

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10 Social Media Blunders Even the Big Brands Make

Carly Stec

"This post originally appeared on Insiders, a new section on Inbound Hub. To read more content like this, subscribe to Insiders. While we know a bit more about marketing than we do about fashion, we do know enough about which faux pas to avoid." http://blog.hubspot.com/marketing/social-media-mistakes-list

 

 

 

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Using Social Media for Business

"Social media is now a crucial part of any successful businesses marketing plan. It offers us a platform to interact with existing and potential customers and can often provide us with feedback and new ideas. If you aren’t already using this powerful and cost effective marketing tool to its full potential, maybe these facts will give you a push.

Integrating your business website with Facebook has never been easier and the benefits speak for themselves, with 50% of Facebook users checking their profile every day. 23% do this 5 times or more! Think of these log-ins as opportunities to expose your followers to your brand through creative content and interaction.

Social media isn’t just used for connecting with existing customers, it’s also a great tool for acquisition. With 54% of marketers gaining a new customer through Facebook this year alone, businesses should be looking to join this trend.

Facebook often comes out on top in the world of social media, however Twitter should by no means be overlooked! With 36% of businesses gaining …

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7 Tips for Using Social Media in Your Business

If you are one of the few businesses taking the web 2.0 plunge, you know that using social media can be a daunting task. But like any other marketing task you are facing, with the right techniques and advice, you will be on your way to social media marketing success.
Here are 7 tips on using social media for your business:

Exhibit Your Company

Most businesses commit a mistake by overdoing social media. They think that it is something that should be done in a huge almost explosive way. The truth is social media is just, yes, a medium by which you can showcase what your company does. The most famous video by Blendtec is a concrete example of using social media to exhibit what your company does. Don’t overdo social media by doing things that is not really an image of your business. Just be you!

Content Is King, ALWAYS!

You have a website to grow an online presence. But the problem is you are not getting …

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The Best of Social Media

social media marketing

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Long-term Business Success Means Seeing the Future

"As many businesses have learned the hard way in the last 15 years, becoming established and having short-term success is no guarantee of sustaining long-term success. Increased competition, financial mismanagement, professional missteps, and economic downturns can all contribute to the downfall of a once-successful business.

The challenge for many companies, particularly small ones, is that they are so busy in the day-to-day operations of the business, the lack the time and energy to maintain an eye on the future that is essential for long-term success.

To ensure that long-term success, you must engage in a comprehensive examination of your business that includes evaluating the past and "visioning" the future. This process involves what you have done and what you need to do to ensure that it has the "legs" to sustain itself for many years to come.

Let me preface this exploration by offering two maxims that have served me well in the creation and sustainability of my own consulting business that has spanned more than 28 years. The first one is Albert Einstein's famous Law of Insanity: "Doing the same thing and expecting different results." Too often, in a company's efforts to grow its business, when things aren't working, it simply does …

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Facebook Custom Audiences Now Available to All Advertisers

 

 

 

Facebook has officially announced that targeting via Custom Audiences will be available to all advertisers by the end of November. This means that all types of businesses can start targeting their customers on Facebook using this feature.

What’s Custom Audiences?

Custom Audiences is a targeting tool that allows advertisers to find their offline audiences/customers who are on Facebook, using contact lists. Previously, this tool was only made available through Facebook’s Power Editor Tool.

A new added feature is MailChimp support. For the first time, businesses can use their MailChimp lists with the Custom Audiences tool. Using the tool is easy – all you need to do is upload your customer email list or MailChimp list. Once they’ve been uploaded, then these matched users can be targeted with ads for your Facebook page, website or mobile app.

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Google+ for Lead Gen: A Simple, 6-Step Process

"I recently read that the “+1” button on Google+ is pushed more than 5 billion times a day. While I tried to wrap my head around what 5 billion anything really means, the marketer in me immediately thought: There’s a lot more people using Google+ than I thought. How can I take advantage of that?" Read more.

 

 

 

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Twitter Marketing – A New Way of Promoting Business Online

Twitter Marketing is Here to Stay

Twitter marketing is here to stay, so stop making excuses! Twitter is the hottest social networking site and online marketers are starting to harness its power as leverage for their businesses.

Gone are the days when Twitter is only used to update our friends and family about our daily activity. It has now evolved to be one of the most effective sources of online product promotion. If you wish to further expand your business to keep up with the fast movement of information globally, it would be wise to include Twitter marketing as a key part of your business plans.

What Twitter Marketing Can Do For Your Business or Product
Twitter marketing can provide your business valuable feedback directly from your users in real-time as you engage them in chat conversation. You are able to convert an unhappy customer right off the bat by promptly tweeting back a possible solution to their concerns, or to just simply to …

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Do you have a Twitter Account?

twitter marketing

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Warning: Illegal string offset 'outskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 144

Warning: Illegal string offset 'inskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 157

Warning: Illegal string offset 'gallerynpostexcerpt' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 115

Warning: Illegal string offset 'outskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 144

Warning: Illegal string offset 'inskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 157

Warning: Illegal string offset 'gallerynpostexcerpt' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 115

Warning: Illegal string offset 'outskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 144

Warning: Illegal string offset 'inskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 157

Warning: Illegal string offset 'gallerynpostexcerpt' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 115

Warning: Illegal string offset 'outskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 144

Warning: Illegal string offset 'inskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 157

Warning: Illegal string offset 'gallerynpostexcerpt' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 115

Warning: Illegal string offset 'outskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 144

Warning: Illegal string offset 'inskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 157

Warning: Illegal string offset 'gallerynpostexcerpt' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 115

Warning: Illegal string offset 'outskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 144

Warning: Illegal string offset 'inskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 157

Warning: Illegal string offset 'gallerynpostexcerpt' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 115

Warning: Illegal string offset 'outskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 144

Warning: Illegal string offset 'inskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 157

Warning: Illegal string offset 'gallerynpostexcerpt' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 115

Warning: Illegal string offset 'outskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 144

Warning: Illegal string offset 'inskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 157

Warning: Illegal string offset 'gallerynpostexcerpt' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 115

Warning: Illegal string offset 'outskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 144

Warning: Illegal string offset 'inskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 157

Warning: Illegal string offset 'gallerynpostexcerpt' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 115

Warning: Illegal string offset 'outskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 144

Warning: Illegal string offset 'inskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 157

Warning: Illegal string offset 'gallerynpostexcerpt' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 115

Warning: Illegal string offset 'outskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 144

Warning: Illegal string offset 'inskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 157

Warning: Illegal string offset 'gallerynpostexcerpt' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 115

Warning: Illegal string offset 'outskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 144

Warning: Illegal string offset 'inskin' in /home/edgesocialmediac/public_html/wp-content/themes/DynamiX/lib/inc/page-constants.php on line 157