Facebook Dominance Can Make You Money
First things first, could such a thing really happen? Is Facebook not too big to fail? The answer to that is surely no, it's not too big to fail. I'm not saying it would disappear overnight, Facebook itself is here to stay for a long time yet, but it's place as the top dog in Social Networking is never secure. The internet is too fast moving, and the barriers to entry too small for that. The nerdy kid next door could be busy creating a Facebook killer in his bedroom right now, and if not him (or her) then there are big internet and technology companies with a lot of money and clout that would love to take Facebook's place.
According to Alexa, Facebook is the second most popular website next to Google. We researched more and found that around 30% of the global internet subscribers visit Facebook every day. Facebook currently has 300 million subscribers and is growing rapidly. 45 Million updates are made on Facebook every day and worldwide users spend around 8 billion minutes per day.
How to Tame Facebook
Cross-promote your Facebook page among the other social media sites in which you are active. Social media is much more than just Facebook, so make sure those on other networks are aware of your presence on the other social media networks. They may not realize that there's a big conversation going on where they can get more involved!
Respond to your fans. Remember Facebook is social! Your fans have begun following you because they are interested in what you have to offer. They want to communicate with you. If they are writing questions or having a conversation, get involved back. Answer those questions and get in the conversation. It'll build a lot of loyalty among your followers.
Find opportunities to build your leadership. Using the right strategies, Facebook can be a wonderful tool for building respect in your field. Look for every opportunity you can to answer questions and make comments related to the area of your expertise. This helps introduce you and your brand to lots of new people.
It takes time for a successful Facebook campaign to develop and yield results. Marketing is a long process that takes some time. Getting new followers and providing valuable content and interaction so that they return is most important. Your patience will be rewarded by improved sales metrics.
Incorporate professional and engaging posts on your Facebook page. While social media is known for being more relaxed, your business should always come across in a professional way. Presenting a professional way of speaking will inspire respect and trust from your customers.
Remember that quality is more important than quantity when it comes to Facebook marketing. Your audience will be more satisfied with less posts if they are treated to useful information. Posting all day every day is useless if the information you are posting is not worth anything to your readers.
Use tools to measure the power of your Facebook marketing. There are all sorts of tools out there these days to help give you an idea of how potent your Facebook marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.
Connect your Facebook marketing profile to all of your other business web pages. Use other forms of social media and communications, like Twitter and LinkedIn to establish your brand's credibility and expose yourself to a wider customer base. By having it all on your main Facebook page, you increase the effectiveness of your marketing efforts exponentially!
Post status updates on a regular basis. In order for your page to be seen, you will need to post things, such as status updates. These status updates should be relevant to your company and not random things that your audience will not care about. Try to post something at least every day or two.
Put a face to your name. You will find that your fans will appreciate knowing exactly who they are talking to when you communicate on your page. Add a picture of yourself so they know who you are. You may even choose to share some information about who you are, too.
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