A WEB DIRECTORY is not a search engine, and does not display lists of web pages based on keywords, instead it lists web sites by category and subcategory. The categorisation is usually based on the whole web site, rather than one page or a set of keywords, and sites are often limited to inclusion in only one or two categories.
Submitting your website to carefully selected niche or LOCAL WEB DIRECTORIES is one of the most effective ways to effectively promote your website. Submission to search engines on its own will not increase traffic to your site significantly, but having your site on the RIGHT directories will lead to a noticeable improvement in search engine ranking.
It is the improved ranking in SERPS (Search Engine Result Pages) that bring you significant traffic!
Saturation of relevant directories increases the frequency with which search engines crawl and index your website. Inevitably this leads to greater traffic and helps create more enquiries.This technique ensures that newly added pages, to your site, are picked up by search engines spiders more quickly.
Manually submitting your site to directories is the most effective way to utilise directories for your business. Automated directory submission is quicker and less costly but the success and approval rate is lower than the one achieved by manual submission, made by real people, who are able to more correctly follow directory submission guidelines which change from time to time.
EDGE strongly recommends manual submission, although automated systems are at a lower cost.