One of the largest unexplored markets is that of MOBILE MARKETING. Almost everyone in the UK owns a mobile phone and an incredibly simple way to get in contact with both existing and prospective customers is by putting your business straight into their inbox! The OPEN RATE for text messages is 85%, compared to 15% for email, and they are usually read within 15 minutes of receipt. EDGE Social Media offer is a way to reach your data base quickly, and at the precise time of day that you want to send them a particular offer or promote an event or product.
You can’t help but have noticed the wide variety of loyalty programmes cropping up whichever way we turn. Almost every supermarket and large retail store offer a loyalty card, not to mention hotels, airlines, restaurants and even banks and credit card organisations.
HOW CAN A LOYALTY CONCEPT WORK EFFECTIVELY FOR SMALL BUSINESS
Loyalty programmes have been around for decades, but it wasn’t until the mid-1990’sthat customers really embraced the concept. Believe it or not loyalty coupons were originally used back in the 1880’s, when Coca Cola introduced handwritten coupons to potential customers in 1887. The coupons worked and more than eight billion free drinks were handed to potential customers. Within 8 years Coca Cola was being enjoyed in every US State that existed at that time. Sure-you may be thinking but that’s Coca Cola.
Research has shown that the concept works at almost every level– Local Restaurants, Boutiques, Garden Centres, Plumbers– you name it.
HOW DOES A LOYALTY PROGRAMME WORK
Recent studies show that customers want to be offered a loyalty programme that is worth having and easy to use. They want it to include such things as:
OFFER SOMETHING DIFFERENT IN YOUR LOYALTY PROGRAMME
The best way to stand out from the crowd is by being different. Take a look around to see what everyone else is offering and then come up with something charming and different.
Very often you’ll find that the competition is non-existent so by simply employing mobile marketing techniques and coupling your customer reach with the right offer can pay huge dividends for your business.